Introduction
KK Food Products, a leading brand in the food manufacturing and distribution sector, approached us with a clear mission—to increase their online visibility, improve keyword rankings, and drive more qualified organic traffic to their website. While they had a strong offline presence, their digital footprint was limited. Our SEO objective was to strengthen brand discoverability, capture high-intent search traffic, and position KK Food Products as a top-ranking authority in its niche.
Domain Overview – SEMrush Analysis
Based on the latest SEMrush data, KK Food Products has shown steady progress in organic search performance:
- Authority Score: 22
- Organic Search Traffic: 2,600/month
- Total Keywords Ranked: 288
- Backlinks: 82 from 74 referring domains
- Traffic Share: 28%
- Competitors: 1.1K
This data highlights the website’s growing keyword base and backlink profile, both of which are essential for improving domain authority and rankings. The rise in organic traffic indicates that targeted keyword optimization and on-page improvements are effectively driving relevant visitors.
SEO Strategies Implemented
Top-Performing Keywords
Below is a table of KK Foods’ most valuable keywords after optimization, based on Search Console data:
| Keyword | Current Position | Clicks | Impressions | CTR |
|---|---|---|---|---|
| kk puttu podi | 1.26 | 1,111 | 5,329 | 20.85% |
| kk food products | 1.71 | 491 | 1,606 | 30.57% |
| KK food products | 1.54 | 162 | 875 | 18.51% |
| kk rice powder | 1.13 | 79 | 425 | 18.59% |
| KK puttu podi owner | 1.05 | 69 | 369 | 18.70% |
| kk banana chips | 1.67 | 64 | 261 | 24.52% |
| kk chemba puttu podi | 1.05 | 57 | 316 | 18.04% |
| KK Foods rice powder | 1.27 | 55 | 205 | 26.83% |
| KK Foods banana chips | 1.02 | 54 | 216 | 25.00% |
| kk rice flour | 1.33 | 49 | 222 | 22.07% |
Keyword Insights:
- High-intent branded keywords like “kk puttu podi” and “kk food products” are ranking in the top 3 positions, indicating strong brand relevance.
- Non-branded but related queries like “kk foods” also perform well, suggesting that brand awareness is driving clicks.
- CTRs above 20% on multiple keywords show that the website is attracting highly relevant traffic.
Google Search Console Insights
From the GSC data (last 12 months):
- Total Clicks: 9,680
- Total Impressions: 275,000
- Average CTR: 3.5%
- Average Position: 10.1
Trend Analysis:
The website has experienced a consistent upward trend in impressions and clicks, with notable growth from January 2025 onwards. Seasonal spikes suggest that certain products or campaigns contributed to increased search interest. The steady improvement in average position shows that keyword targeting and content optimizations are yielding results.
SEMrush Insights
SEMrush confirms the positive trajectory:
- Organic traffic remains strong at 2.6K/month.
- Backlink growth to 82 total links supports domain authority building.
- The keyword count at 288 shows continuous expansion into new search queries.
This growth aligns with our SEO strategies, which focused on both branded and non-branded keywords to capture a wider audience.
To achieve these results, we implemented a comprehensive SEO plan, including:
1. On-Page Optimization
- Optimized meta titles, descriptions, and header structures for target keywords.
- Improved internal linking to distribute link equity across key product pages.
- Enhanced product descriptions with rich, keyword-focused content.
2. Content Creation
- Developed blog content targeting long-tail and informational queries related to food products.
- Created SEO-rich landing pages for high-demand products like puttu podi.
- Published seasonal content to leverage trending search queries.
3. Backlink Building
- Acquired high-quality backlinks from food blogs, recipe portals, and industry directories.
- Encouraged brand mentions through partnerships and influencer collaborations.
4. Technical SEO Improvements
- Improved site speed and mobile responsiveness.
- Fixed broken links and enhanced crawlability via updated XML sitemaps.
- Implemented structured data to improve SERP visibility.
Key Results
- Keyword dominance in branded searches with multiple #1 rankings.
- 275K impressions and 9.68K clicks in 12 months.
- Organic traffic growth to 2.6K/month (SEMrush data).
- Improved authority score through backlink growth.
Future Growth Plan
To continue this momentum, we plan to:
- Expand targeting to non-branded keywords to capture new audiences.
- Build more high-authority backlinks through guest posting and PR campaigns.
- Enhance content depth with recipe blogs, video tutorials, and product guides.
- Implement advanced schema for better rich result appearances.
Conclusion
This case study demonstrates how strategic SEO, backed by data-driven decisions, can significantly boost a brand’s online presence. KK Food Products’ growth in keyword rankings, organic traffic, and brand visibility proves that consistent optimization efforts lead to measurable business results.
